Privacy Policy

Last updated: January 2026. Bookmakers Compared ("we", "us", "our") operates bookmakerscompared.co.uk. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website.

1. Information We Collect

We may collect the following types of personal data:

Identity data: name and email address if you contact us or subscribe to updates.
Technical data: IP address, browser type, device type, operating system, and approximate location.
Usage data: pages visited, time spent, referral source, and interactions with affiliate links.
Cookie data: as described in our Cookie Policy below.

Our website is not intended for individuals under 18. We do not knowingly collect personal data from minors.

2. How We Use Information

Analytics: to understand how visitors use the site and measure performance.
Affiliate tracking: to track clicks and conversions to third-party bookmaker and casino sites where we may earn a commission.
Site improvement: to personalise content, improve functionality, and develop the website.
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