Affiliate Disclosure

Last updated: January 2026

BookmakersCompared.co.uk is a free comparison website covering bookmakers and casino offers. We earn affiliate commissions from some links on this site. If you click an affiliate link and sign up or deposit, we may receive compensation at no additional cost to you.

Affiliate commissions do not influence our editorial rankings or reviews. Our editorial team assesses bookmakers and casinos using consistent criteria including licensing, security, odds, payment speed, customer support, and user experience. Advertisers do not receive preferential placement, higher scores, or more favourable reviews in exchange for commission.

How to identify affiliate and sponsored links

• Links that may earn us a commission are often labelled as “Ad”, “Affiliate”, “Sponsored”, or “Advertorial” where appropriate.
• Some affiliate links may contain tracking parameters such as ?aff= or ?clickid= that help operators attribute a referral to us.
• Where an entire page, section, or review is sponsored, this will be clearly marked as sponsored content.

Compliance statement

This disclosure is intended to comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and guidance from the Advertising Standards Authority (ASA), as applicable in Great Britain.

Reader responsibility

BookmakersCompared.co.uk provides information for general guidance only and not as financial, legal, or gambling advice. Offers and terms change frequently, so you should always check the operator’s own website for current terms, wagering requirements, and eligibility restrictions before signing up or depositing.

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